What makes this ad work? Giveaways and contests via social media are still effective, granted you provide a compelling prize for your entrants. This ad highlights the fact that not all ad objectives are created equal, again signaling the sheer diversity of Facebook’s platform. Chang’s 3x engagement rate to win over entrants. Chang’sĪ staple of old-school advertising, sweepstakes still work as proven by P.F. Less-polished ads can actually work in your brand’s favor given the phenomenon of consumers becoming blind to traditional marketing messages in their feeds. What makes this ad work? Using a customer as a billboard is a brilliant move given how well user-generated content converts.
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While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot. Project Repatĭespite popular belief, you don’t need a massive budget for your ad creative. The ability to showcase multiple promotions and products via video in a matter of seconds helped the ad reach beauty buyers of all shapes and sizes. What makes this ad work? There’s a lot going on here visually, which helps the ad succeed in standing out in users’ feeds. This is exactly why video ads are booming right now, including this Sephora campaign which resulted in a 41% higher click-through rate than their previous ads. In case you missed it, Facebook explicitly wants brands to produce video content given its high engagement rate. The bright imagery is enough to stop scrollers in their tracks, while power words like “FREE” and the limited time offer are both powerful motivators. What makes this ad work? Economical with words, this ad’s copy doesn’t pull any punches. This static-image promo from AirAsia screams “simplicity,” but ticks all the boxes of an effective ad. Let’s start by smashing the myth that Facebook ads need to be complicated. With a much-needed dose of inspiration from the following Facebook ad examples, you can better understand firsthand what makes an ad “work.” This combination of paid ads and promo posts not only shows the diversity of Facebook ads at large, but also that there is no “one-size-fits-all” formula for engagement.
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No matter what your product or message might be, you can craft something to suit your needs.Īnd no, you don’t need to be a creative genius to make it happen. The beauty of Facebook ads is how much creative freedom the platform offers. 12 Facebook Ad Examples You Can Swipe from Today
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Once you’ve gained some inspiration from this post, you’ll next want to take action.Įxplore Sprout’s offering of Facebook Ad Tools to ensure you’re primed for success. Master Facebook Ads with Help from Sprout Social Whether you’ve dabbled with ads or have only played around with Facebook’s Creative Hub, you can dive in ASAP.īut this begs a bigger question: where the heck do you begin with your next campaign, anyway?ĭon’t sweat it: we’ve highlighted some of the best Facebook ad examples out there to get you started.
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The good news? Facebook’s already-intuitive ad platform is probably easier than ever to use. And with 93% of social marketers already on board with Facebook ads, we’re facing a sort of “now or never moment” where pay-to-play is becoming an expectation. Given their recent algorithm changes, this is the sort of take-it-or-leave-it message Facebook is sending to brands.Īlthough it’s not exactly what marketers want to hear, Facebook ads are a proven way to get in front of your specific target audience. “Want to guarantee engagement? Concerned about your organic reach? Cool.